“I Got Hunted by a Real Bounty Hunter'', is Mr Beasts’’ version of Fielders ‘Hunted by a Private Investigator’ episode in Season 1. Other creators, such as BuzzFeed’s Mike Carrier, YouTuber Mr Beast, and even VICE’s own Oobah Butler, have ridden the invisible wave stoked by Fielders creation - one that asks the public to believe, if only for a second, in the odd man just trying to see how much he can get away with. While “Starschmucks” might be the most obvious of imitations, Fielder’s legacy stretches further. A prime example of imitation being the highest form of flattery. And while others might be less conceding and find this Starschmucks idea to be a little too close to the original idea, it’s just one example of “Nathan For You” as a blueprint for digital content. KFC was even rumored to have reached out to collaborate. Niko gained himself a flurry of subscribers from these videos. More recently, he straight up opened a fake Starbucks and called it Starschmucks. In 2020, Youtuber Niko Omilana opened a fake Mcdonalds with the same loophole. The fact that he was able to continue his show for years despite this attention is just further testament to his ability to blend in and skate just under the precipice of becoming known by everyone. It’s the first major international news coverage one of Fielder’s ideas received.
One of Nathan’s most recognized business ventures comes through “Dumb Starbucks”, a bold attempt at marketing a small coffee joint to the masses by entering through a loophole that allows businesses to market with the likeness of a larger chain if it is considered a “parody”. But Nathan’s reach is vast, and over the last few years other creators have eaten from his ideas buffet. To this day, Nathan is still slightly unknowable – particularly to a younger generation who came into the internet and social media in the final years of its airing. Though his show, by all means, was successful, it could be argued it only just teetered on the line of mainstream until it’s final season. The “pig stunt” was a huge success, finding itself all over digital media – who reported it as true – well before the skepticism now trained into every writer and reader online existed like it does now. In another, he approaches a petting zoo, looking to up visitor numbers by staging a viral video of a goat rescuing a pig.
NATHAN FOR YOU DRIVERS
In one episode, in a bid to win the war for cab drivers against Uber, Nathan promotes free rides for pregnant women in the hope that an untimely birth would throw cabbies into the media whirlwind. Nathan plays up to an anti-social awkwardness, presenting a version of himself that is overtly an asshole while also dipping into a softer, more self-aware side tainted by his own weaknesses.
NATHAN FOR YOU SERIES
Where the beauty of Fielder’s series really stems, though, is through it’s odious main character.
It’s a memento to a time when people were less aggressive and far more eager to be involved: the American dream was still alive in the hearts and minds of everyone on the show, even if their businesses were falling apart in the face of the nation’s dwindling economy. Whether you’re looking to revisit some of the most remarkable Nathan For You episodes, or you want to get a taste of Fielder before watching his latest show, The Rehearsal, we’ve got you covered.“Nathan For You” was always about taking the real and pushing the boundaries of what the public were willing to accept. Each episode shows such a chaotic series of events that it's hard to look away, no matter how uncomfortable you get. Relentlessly determined to follow through with his plans by almost any means possible, Fielder never failed to astonish. If you can endure the sheer cringe of the social exchanges between Fielder and the people on the show, the series is easily binged, with 20-minute-long episodes. Nathan For You ran from 2013 to 2017, gifting us four seasons of material that we're genuinely still trying to make sense of. Convinced by his candidness, people almost always followed his lead, from legally changing their name to, selling poop-flavored fro-yo. On his hit Comedy Central series Nathan For You, Fielder delivered absurd-yet, somewhat logical?-propositions to struggling businesses in the Greater Los Angeles Area.
Nobody commits to a bit quite like Nathan Fielder.
0 kommentar(er)
